Details
Location:
Santa Monica, California
Description:
Reimaging fundraising in a transformational time for performing arts.
Challenges
BroadStage had yet to reopen from pandemic closure when K2 began our engagement.
No one could predict what transpired when theaters reopened: Devoted patrons and audiences have been slow to return – a nationwide industry challenge. Low audience attendance leads to a drop off in philanthropic support.
"Transformational circumstances require creative revivals– on the stage and behind the scenes."
K2 Role &
Results
Capitalizing on BroadStage’s unique assets coupled with their strategic plan as a roadmap, we developed strategies focused on board development, board member recruitment, major gifts and patron membership.
- Through the introduction of advanced technologies the development team, helped identify exceptional board prospects among the patron base, resulting in three new board members over the course of a year.
- Intimate dinners at donors’ and board members’ homes, brought small groups of arts patrons to an engaging conversation around the arts. Not designed as a fundraiser, each dinner resulted in multiple four and five-figure gifts.
- Pop-up cocktails with BroadStage artistic directors allowed donors to curate their season with the experts. And as a result, across-the-board gift renewals and even increases.
- All staff want to feel ownership and empowerment. Action planning among the development team resulted in creative idea generation and measurable goal setting, enhancing skills and results.
Ready to get started on reaching your potential? Contact us to get started.
