Details
Location:
Los Angeles, California
Description:
A beloved Los Angeles environmental organization in the midst of California’s emergency drought, finds much needed replenishment for its operational capacity along with an influx of support for the city’s trees and depleted landscapes.
Challenges
A “drought emergency” campaign drew the attention of major donors helping to build awareness of TreePeople’s importance to Los Angeles while raising operational support.
Necessity leads to creative approaches. For preserving California’s trees, this meant new efforts to capture and channel sparse rainfall; for TreePeople’s development operation, it meant looking deep at its existing donor base for increased giving potential.
"Amid California’s devastating drought, L.A.’s trees were thirsty for rain."
K2 Role &
Results
Building on TreePeople’s strengths as experts on water conservation and tree experts, K2 worked side by side by Founder, Andy Lipkis converting California’s prolonged drought situation into a focused campaign.
Among these donors, and representative of them, was one of Hollywood’s most beloved comedic actresses.
K2 worked side-by-side with TreePeople Founder and then CEO to develop a customized strategy that related her philanthropic interests to the current crisis and coached executive staff through the cultivation and solicitation process.
Proof that the approach was on-target: the resulting six-figure check was not just this celebrity’s largest-ever gift to the organization, but it arrived the very next day.
Ready to get started on reaching your potential? Contact us to get started.
